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All blogs are websites but all websites are not blogs
The words ‘Blog’ and ‘Website’ have often been loosely used and are regularly interchanged. In layman’s terms, a blog is a set of articles posted on a regular basis, with the blog’s page offering no other services or features. A website is more graphic and can have multiple features like pages, e-commerce options, contact forms, games and even a blog within it.
Bloggers pay attention to the content; its writing and post it regularly, without bothering much about branching out the website. This trend began with platforms like Google’s Blogger and WordPress’ blogging platform providing people with a free portal to write and post articles, or simply said, ‘blog’.
Why the Migration Now?
For a very long time, web designing was a complicated art that required expert coders. Apart from being technically challenging, web designing was also time consuming and expensive. But over the time Content Management Systems or CMS, like WordPress.org, Joomla and so on built platforms that made web designing easier.
Such a website can host the blog and also offer the owner options to showcase more features. You can make the website more graphical and attractive which will, in turn,boosts traffic to your blog. This is exactly why bloggers began paying more attention to the overall look and functionality of the blog and migrating to CMS platforms in order to build full-fledged websites.
It is important to have relevant and trendy content on the website. Consider hiring content writers for this task. You can choose desired freelance content writer for your project from an online content marketplace called Contentmart.
Is There A Downside?
While the process of migrating itself is fairly systematic, there is one major criticality that needs attention. Search engines like Google and Bing index webpages based on its URL. The index contains the webpage’s URL, keywords and its ranking. Overtime, this data is revised and the webpage’s ranking improves.
While migrating from a blog to a website, if every webpage’s URL is not maintained exactly the same as before, search engines will view this as a new page and begin indexing from scratch. This will mean losing all credibility the page had accumulated over the years.
Well, platforms like WordPress give you an option to migrate your blog by copying the old URL and using the same one in the new website. This is a great relief for anyone opting to move from a blog to a website. When planning a move, always make sure the CMS, or whatever platform you choose, has the ability to copy existing URLs.
Apart from this hurdle of losing search engine credibility, there is no downside to migrating to a website. It is time-consuming and you may need professional help but it will be worth it. Once you have a website, you may want to pay attention to little details like the description on the landing page, the tagline, the about us page and so on. It is a great idea to hire professional writers to write eye-catching, optimized content for you to post. Why it is a great idea is because you can easily find writers online on Contentmart. All you need to do is post an order with your requirement and then pick a suitable blog writer from the bids you receive.
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